Conceptual Copywriter

Carlsberg #90minutebreak

Euros 2016. England vs Wales. 2pm on Thursday June 16th. 
A working day. This ad appeared full page in The Metro on game day, opposite the big match briefing. 

Carlsberg wanted to do something that stepped out in a different direction from the football crowd. Something witty to give a smile to people on their way in to work.

2nd in Campaign Annual 2016 Top 10 Press Ads