James Stedman, a copywriter.
Ideas before platform. What will it do for the brand, or, more importantly, for the consumer, before "will it look cool".
I'm a platform agnostic thinker with a heart of gold.
Over the years I've worked in a number of disciplines, including all the acronyms: TTL, ATL, BTL, PR, DM, OOH, Digital, Press, and experiential. I've even run an 18+ cake shop that sold vagina cupcakes...
ask me about that sometime...
Some selected accolades
Campaign Annual 2016 - Top 10 Press Ads for Carlsberg #90minutebreak
Chip Shop, 2016 - Chip + Vinegar
Drum Content Awards, 2016 - Shortlisted for #90minutebreak
Drum Marketing Awards, 2016 - Winner Branded Content Strategy of the Year for the Carlsberg Newsroom
MAA Best Awards, 2016 - Winner Agency Collaboration for the Carlsberg Newsroom
Masters of Marketing Awards, 2015 - Winner Content Marketing for the Carlsberg Newsroom