Conceptual Copywriter

Local Heroes

British Gas needed a short sharp way to get across that their new service (kind of like Uber for tradesmen) could cover all sorts of household disasters. "There's a Local Hero for that" was born.

The ad was written to mimic those relatable DIY issues that anyone has either faced, or can easily imagine facing. A simple, upbeat slice of life. It ran as pre-roll.

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