Carlsberg briefed The Marketing Store to clobber together a rousing social post to support England in their match against Wales.
But...I knew there was more to the game. See, the match was at 2pm on a working day. The tension around whether people would be allowed to watch was perfect.
From social post to brand press ad in a single idea (and a deft bit of reassuring the client this would be much better).
The response was fantastic, with social media abuzz with our football ad that didn't mention football anywhere. Truly an ad that recognised a moment in time and celebrated it.
Campaign Annual 2016 - #2 Best Print Ad Of The Year
Creative Pool Annual 2017 - People’s Choice Award
The Drum Awards - Best Use Of Print Finalist
Campaign Annual 2016 - #2 Best Print Ad Of The Year
Creative Pool Annual 2017 - People’s Choice Award
The Drum Awards - Best Use Of Print Finalist
